after much contemplation, personal experience, and discussion, i've reached the conclusion that whole foods and american apparel are in cahoots. yes, shocking, i know. how could i accuse such organic and just stores of scamming the innocent shopper? both with the perfect cover-- one providing fresh, organic and the nothing but the healthiest food. the other, providing sweat-free, fairly paid clothing-- i'm sure they're scamming someone somewhere. haven't worked out all the details, but i have worked out this much:
first the matter of expense. last time i checked 4.50 for a half gallon of milk is a little pricey, as is 25 for a cotton tshirt with no sewn neckline disguised as "dress" due to it's long, shapeless nature. even if it is their mission to compensate fairly for their products, i'm sure they must be skimming a few bucks off the top along the way.
second, there is a matter of hip. american apparel. oh the love-hate relationship we've developed. how a tshirt could ever be so hip is beyond me. but really. don't you think some of those colors should be returned to the 80s? and, of course, the obvious hypocrisy of having socially just clothing that you in turn display on half-naked (that's generous) womens' bodies. i have yet to see a man's right buttock peeping out from a magazine's page, and yet how much female goddamn female butt do i have to stare at every time i walk down milwaukee?! and if anyone tries to argue that "at least their models have an eclectic, diverse look that clearly represents every woman" so help me god from strangling you with one of those skinny scarves. [note: one more use for those scarves-- noose.] representing women would be making clothes that allow for breasts and hips to fit into them.
and as hip dresses, hip must eat. have you ever stood outside a whole foods on say a saturday afternoon? check out the long line of fixed gears chained to the racks. this isn't your grandmother's grocery store. if you're not perusing the aisles in skinny jeans with the pant leg rolled up, hauling your own shoppings bags (because they ask paper or plastic, but they don't like it. and regardless of your choice-- it
is wrong.) then you might as well get in your gaz guzzling SUV, pull into dominick's, and buy twice the groceries with the same amount of cash you probably earned while selling the bloody tears of mongolian children. unless...
unless you're a snotty-nosed mother hauling 3 snot-nosed kids along behind you, and in your infinite wisdom trying to fill trays for each child from the salad bar at noon on sunday. then, it is perfectly acceptable to wear that down north face coat and those ugg boots and push others aside like knock-off coach purses. [my personal theory is that the hipsters are afraid of these sorority sisters grown old, and the two groups have silently agree that if no eye contact is made and no words exchanged, then both might coexist at this organic watering hole.]
be all that as it may, i will most likely continue to frequent both places. american apparel has the most amazing wealth of color i've ever set eyes upon. before entering, my eyes widen in anticipation of the immediate electric shock of dye and hue on which they're about to OD. and while at all other stores i'll wear a small or medium, i will continue to reach for the large or x-large dresses, tights, and shirts because i know they'll last.
similarly, i'll continue spending a meager 8 or 15 at whole foods for delicious, fresh oranges and organic fig bars. (i know, i know. i cringe even typing it. there really is a huge difference, though. with the fig bars that is. with the rest of that organic crap, i'm not so sure.)
which brings us to the third point, as well as full circle. the reason no one questions either company is because they're right. (the companies not the non-questioners.) whole foods and american apparel make good quality products for a reasonably fair price that stand up to time and taste. but do they really have to be such goddamnfucking snobs about it!?
and i refuse to drop suspicion that there isn't some sort of shenanigans going on between them!